As a graphic designer, I am constantly learning new things – whether it’s a new technology or a new perspective from working with a client. However, there are a few things that remain a constant when designing ads:
- Listen to your clients’ needs/wants.
- Learn about their business to get a better understanding of the target audience.
- Don’t be afraid to make suggestions – back up any opinions with your design knowledge.
- Research design trends and mock up several versions before sharing with the client.
Magazine advertising, in my opinion, should be eye catching. Simple and direct design is most important – especially for smaller ads. Simply cramming a ton of information into your ads will just look busy and not catch a reader’s attention.
As a designer or marketer, it is important to stay on top of design trends.
It seems obvious, but currently, one of the most essential elements of ad design is to be original. Stock art is a great tool and is very convenient – not to mention affordable. But to really make your ad unique, it is worth it to spend a little extra to hire a photographer or an illustrator to add originality to your designs.
By communicating with your clients, the collaboration you have with your graphic designer will spark creativity, clear messaging and a beautiful print ad.